Leadership
Robin
Beavers
UMUC
Introduction
Leadership
in distance education (DE) is perhaps one of the most dynamic, challenging and unpredictable
organizations to manage. DE leadership positions are particularly challenging because,
"Creating and conveying technological visions powerful enough to displace
traditional educational models is one of the most challenging aspects of
leadership (Marcus, 2004). The first half of this paper will discuss the five
qualities and skills that I feel are critical for being a successful DE leader
in the volatile digital age. In my opinion, intelligence, the ability to
communicate effectively, the humility to delegate tasks to others, integrity,
and the ability to adapt are a powerful combination for a successful DE leader.
The second half of this paper will discuss three crucial issues that are the
biggest challenges for DE leaders today, delivering quality education,
understanding the needs of the distance student, and providing training for
online faculty and staff in this growing global audience.
Intelligence
Intelligence sets the table for all other
attributes and skills, especially in an educational and technical organization;
intellect is the gateway to effective and successful leadership. The DE leader
must be intelligent in order to handle the multifaceted world of online
education. Intelligence embodies many attributes in and of itself but the DE
leader must have the intellectual capacity and leadership skills to communicate
with internal and external stakeholders. Additionally DE leaders must be aware
of trends and evolving technologies, have a solid foundation in traditional and
emerging pedagogies, understand course design, identify the needs and
characteristics of both adult and traditional students, and fit all the pieces
together to assure a quality, relevant, user-friendly product. I think that in
order to have people follow you, you must be considered intelligent enough to
lead. Intelligence, some form of intelligence is displayed in all of the other
attributes in this paper. If a leader recognizes the need for something and is
able to then apply the solution appropriately then intellect is clearly
present. A DE leader must be sharp enough to know that communication,
delegation, adaptability, vision and the mentoring and empowering of
subordinates all create a DE organization that has the capacity to have a
winning DE organization.
Communication
Along with intelligence, the most important
attribute in successful DE leadership is having good communication skills.
“Effective communication makes for a high quality leader because it enables one
to express ideas successfully” (Rolle, 2002). Successful communication skills
enable leaders to set the tone for the organization, its purpose and mission,
its goals, and objectives and especially its vision for the future. Kotter
(1996) asserts in distance education, conveying the mission and vision is an
integral part of building a loyal followership among the various stakeholders
that make up distance education. Communication along with intelligence is the
launch pad for all other attributes, without effective communication skills,
all other attributes are obscured.
DE
requires a leader who displays a combination of transformational, visionary,
and charismatic leadership traits, all of which require well-honed
communication skills. DE leaders have to
possess the communication skills to,
·
Develop a vision, together with the
employees. The effective DE leader must communicate the organization’s vision
to all of the stakeholders and have the charisma to inspire the followership.
·
Convey a strategy. An effective
communicator must be able to clearly define and express how the organization’s
vision is to be achieved.
·
Implement the vision. Kotter states that
vision requires passion and an effective leader must communicate the passion
behind the vision.
·
“Express confidence, decisiveness and
optimism about the vision and its implementation.’. A DE leader can only do
these things through clear and effective communication.
Integrity
Merriam Webster defines integrity as “the
quality of being honest and fair.” It is difficult for a leader to succeed if
his followers do not perceive him or her to be honest, forthright, and fair.
Followers must believe in the person who is being followed in both good times
and bad. (Antonakis,Fenley,& Liechti, ,2012) assert that even during
negative times if a leader is identified as being a moral and honest person,
followers will still support and stand behind them. The immediacy of technology
in this age of transparency means that DE leaders must be aware that
reputations can easily be affected (Lawless, 2011). Internal email leaks,
Twitter, and other social media can either be a benefit or wreck havoc on the
integrity of an organization. It is best for DE leader to be upfront, and
honest with all stakeholders, both internal and external.
Adaptability
A DE
leader’s decision-making is contingent upon internal, external political,
technical and economic factors, thus it is leadership built on contingency. The
ability to adapt is not a suggested trait to succeed it is a necessary one. According
to Kotter (1996), “Change dominates our world and education is a major vehicle
for initiating, managing, and sustaining or stabilizing our environments
affected by change. It is through educational value that we develop the
understanding and knowledge to effectively craft strategies for leading change.” Our Group 3 interview was Alex Autry, the
current president of the Federal Government Distance Learning Association
(FGDLA), Autry simply stated; “nobody likes change, it disrupts the flow and
takes people off course, nobody likes change.” In DE, there is constant change
and the DE leader must be flexible, willing, and capable of doing so when
required.
Delegation
Delegation is defined, as “one who has been
empowered by one’s superior to take responsibility for certain activities,
which were originally reserved for the superior.” (Zhang, Tremaine, Egan,
Milewski, O’Sullivan & Fjermestad, 2010). Delegation is one of the most
important and essential management skills a distance leader can exhibit.
Effective delegation serves two purposes; it lessens the chance of
micromanaging and it empowers subordinates.
Micromanagement
The ability to recognize and accept that
as a leader one does not possess the skill set or time to manage everything
that goes on within an organization is an asset. I speak from personal
experience when I say; there is nothing more defeating, disruptive, disturbing,
and enraging than having a superior micromanage every assigned task. The
dangers of micromanaging are that once your work or ideas are constantly undervalued,
it is easy for an organization to fall into groupthink, simply to avoid wasting
your energy and time because they are perceived to lack significance. That
means that solutions and innovation are effectively squelched and so to is the
ability for your organization to reach its goals and potential. The DE leader
cannot afford to risk groupthink in such a trend and technology driven
environment, it is a waste of time, and money and groupthink will hamper
acceptable and desired outcomes.
Empowering
followership
Tomorrow’s leaders are forged by the opportunity to shine as followers. I
believe that delegation is directly related to followership and that delegation
is a form of professional advocacy; it helps to build, create and develop an
educated followership and groom them as leaders for the future. Our group
interviewed Alex Autry, asserted throughout the interview the importance of
giving responsibility to subordinates. Autry believed that he was incredibly
important to choose subordinates that may be underperforming to give them
opportunity to gain confidence and experience. Autry offered that it is a way
to help followers learn. He said that he always lets them know he is there to
help and guide to stay on task, but he offered that he allowed them to figure
out how to do things their own way.
Part II
Marcus
(2006) asserts that DE leadership shares and involves some of the same traits
common to leaders in other organizations, but also “requires special abilities
and insights into technology's impact,” this is particularly true for 21st
century DE leaders. The explosion in the growth of DE, its global nature and
the ever-present emerging beast that can be technology will require DE leaders to
have vision as well. Compora (2003) suggests distance institutions do both
internal and external assessment to determine the following,
·
Does the institution has the crucial resources
for a distance program (faculty, approved academic courses, financial
resources).
·
What kind of students may be interested in a
distance education program?
·
What types of courses that would be taken by the
students?
·
If students are interested in matriculating into
a course of study leading to a degree.
Quality
of education
The quality of distance education has
always been called into question in comparison to traditional face-to-face
education. This is particularly true in
the light of the proliferation of for profit schools. The government and other
education sectors have queried whether these for-profit institutions place revenue
over favorable student outcomes. The problem is that these unscrupulous
practices paint the entire DE learning movement. In 2010 the Department of Education issued
regulation for distance learning programs, which includes state authorization
to deliver distance-education programs out of state and confirmation of non-degree
programs as leading to paid employment (Hunter & Ohio State, 2011). If
these institutions do not comply federal financial aid will be off limits. Some
DE leaders fear state control will impede student choice and even curriculum.
This action by the government is a warning for DE leaders to make a stand and
assure stakeholders that quality education is their main concern.
Qualified
staff
The growth in distance education requires quality
faculty and staff who are trained to instruct distance learners. According to Scull, Kendrick, Shearer, &
Offerman, (2011), the majority of distance-education administrators use part-time
and non-tenured faculty. DE leaders must understand the faculty culture to
engage them in distance learning. According to Bower (2001) it is incumbent
upon leadership to provide the appropriate support to staff that have to make
the transition to online instruction. Portugal(2006) asserts that DE leaders
must support staff in various ways including offering financial incentives and technical training. As faculty and staff
workloads increase so too should the compensation. Online instruction requires
more time and preparation than face-to-face teaching. It also requires faculty
knowledge of online pedagogy, a student centered, self directed environment a
complete shift from lecture styled teaching. Support in the form of technical
training is imperative; it cannot be assumed that faculty is proficient at
using technology, especially given the myriad of multimedia available for
online teaching. Training in the form of face-to-face workshops, with
instructional designers, faculty already teaching online or online tutorials
may employed (Lackey, 2011).
Distance
student trends
Students are “focused and more demanding that there be a return on their
investment in time and money” (Lawless, 2011). If you want to sell product
you have to understand your consumers. In distance education, those consumers
are students, on a global scale. DE leaders must know their market and take
notice that in the 21st century, there is a global quest for
training, education skills and certification to improve skills and marketability
in this increasing global economy (McFarlane, 2011). As older students go back
to school distance programs must consider incorporating more business like
“just in time” and training programs (Portugal, 2006). It is not the death
knell for four-year colleges or degrees, but distance leaders must reflect on
the shift in the student demographic and add quality options to traditional
degree programs as necessary.
Conclusion
Beaudoin declares that DE leaders must no
longer sit on the sidelines, but feel empowered to become part of mainstream
education (Portugal, 2006). He implies that DE leaders in an effort to gain
respect and be recognized as an equal option to traditional education must
follow the academic guidelines and practices of traditional education, adhering
to standards that produce favorable outcomes for students.
What I have learned about leadership in DE
is that it takes an incredibly smart, gifted, driven, adaptable, flexible, and
passionate leader to successfully tackle a DE organization. The need to be
technical and on trend in a fast growing industry requires a leader who
realizes that it has to be a collaborative team effort. I also learned that
there is no one right or wrong way to lead. A great deal has to do with being
able to understand and connect with people inside and outside of the
organization. A DE leader has to be aware of student needs, technological boundaries,
and emerging pedagogies. A DE leader must be fiscally responsible in face of
trying to stay relevant and a DE leader must reconcile education with
technology.
References
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J., Fenley, M., & Liechti, S. (2012). Learning charisma. Harvard Business
Review, 90(6), 127-130.
Beaudoin,
M. (2005).Reflections on research faculty and leadership in distance education.
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B. (2001, Summer). Distance Education: Facing the faculty challenge. Retrieved
from http://www.westga.edu/~distance/ojdla/summer42/bower42.html
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D. (2003, Summer). Current trends in distance education: An administrative model.
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Hunter,
M., & Ohio State University. (2011, March 22). Federal Regulations Require
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J.(1996) Leading Change.
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